Who usually asks for this
Requests tend to come from a handful of situations:
- A business running Google Ads itself that no longer has the hours to check search terms and budgets each week.
- A company that has tried Meta or LinkedIn ads and could not tell whether any inquiries came from them.
- A team launching a new offer that needs a landing page, a form and tracking before the first ad goes live.
- An owner whose inquiries arrive in a shared inbox and sometimes go unanswered for days.
Each of these maps to one of the four services on this site, and plenty of requests combine two or more.
What you can request
Four services are offered through this site: search ads management, paid social campaigns, landing pages and forms, and lead tracking with follow-up setup. Pick the one closest to what you need on the quote form and describe the rest in the notes. A partner can scope a single piece, such as fixing conversion tracking, or a full setup across ads, pages and tracking. Ad spend is never part of the fee. You pay the platforms directly.
Paid search upkeep
Search term pruning, bid strategy checks, ad tests and budget adjustments, done on a set schedule and noted in a change log.
Facebook and Instagram
Meta Ads Manager campaigns with clear audiences and a creative plan, set up under your Business Manager.
Landing page tests
Two versions of a page run against each other once there is enough traffic, with changes logged so you can see what moved.
Lead tracking and follow-up
Conversion tags, CRM routing and follow-up reminders set up so each inquiry is recorded with its source and assigned to someone.
How an engagement starts
Getting from a first request to agreed work usually takes four steps.
- Send the quote form with your company, the service you need and a few lines about your current ads, pages and tracking.
- We pass the request to a service partner, who contacts you with follow-up questions.
- The partner looks at your accounts if you share view access, then writes up a proposed scope.
- You get a quote directly from the partner and decide whether to go ahead.
Budget for two lines
Plan for ad spend and for management as two separate lines. Ad spend is set by you and paid to the platforms. It rises or falls as you change budgets, and the charges appear on your own account. Management is the partner's fee for the work. It moves with the number of channels, the number of landing pages, how involved the tracking is and how often you want reporting. Ask the partner which parts are one-time setup and which are ongoing, so you can compare quotes on the same basis.
Questions buyers ask
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
Tell us what you sell and which channels you want to run. A service partner will reply with a scope and a quote.
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A few minutes of thought before you write will make the reply more useful.